No social media site is more important for creating a knowledgeable image and networking with others in your industry than LinkedIn.

LinkedIn is one of the simplest social media sites for businesses. It’s been providing potential business clients for years and can still do so. LinkedIn has arguably become even more popular during the current pandemic.

With over 900 million members, including leaders from each Fortune 500 company, the platform has become the go-to network for professional purposes.

LinkedIn’s reach and reputation make it a perfect place to connect with your audience through targeted ads. The reputation and targeting options that LinkedIn Ads provides make it an ideal place to connect with potential customers.

Find out steps to create effective LinkedIn Ads for your business

Target Your Ads

The biggest advantage of LinkedIn is the level of targeting it allows. On LinkedIn, you’ll be targeted by job type, company, industry, skill, group, gender, location, and age.

Show Your Expertise Without Slang

Strong copy is probably the foremost important indicator of how successful an advertisement are.

To make a copy that reaches your audience effectively, you wish to convey that you’re intimate with your industry without using an excessive amount of jargon.

Overusing industry lingo can make people less willing to interact with your ad.

Add a Video or an Image

Creative ads sell. Add an image or video to your LinkedIn Ads to increase your engagement. Make it stand out, and use the faces of people where possible.

High-quality, relevant, and influential images and videos can make the ad attractive to your potential audience. 

LinkedIn suggests you generate around three ad sets per campaign. You can do more if you like and/or have the budget.

The benefit of producing several ad sets for one campaign is that it allows you to see which version is doing best, and it also helps you get an overview of how to create better ads to attract potential customers in the future.

Types of LinkedIn Ads

Firstly, let’s examine the categories of Ads LinkedIn offers. LinkedIn Ads allows you to supply Dynamic ads, Text ads, Display ads, Sponsored InMail, and Sponsored content.

1. Text ads are the simplest ads on LinkedIn. They consist of a short bit of text and, optionally, a small image. They are displayed on the top or right side of users’ screens.
2. Display ads are normal visual ads that appear on the right side of the main content of LinkedIn.
3. Dynamic ads appear in the same place as display ads show up. However, it uses the personal information of the user to make the ad look personal. For instance, the ad might inform the user when they follow a particular company or join a particular group.
4. Sponsored content appears in the regular feeds of the user. Companies can use this ad type to promote content placed on their LinkedIn profiles or somewhere online.
5. Sponsored InMail takes customized ads further as it allows advertisers to send modified messages on LinkedIn to potential customers. InMails appears when the customer is online and on the go to improve open rates.

Now that you simply understand the options for Ads on LinkedIn, it’s time to find out a way to create effective LinkedIn Ads for your business.

Where To Display Ads on LinkedIn

Up to a few LinkedIn Ads are shown in each ad placement on the website.

1. Profile Page: When members view the profile of other LinkedIn members.
2. Home Page: The page members see when they sign in to LinkedIn.
3. Inbox: The page where members see messages and invitations to connect.
4. Search Results Page: The page that results when you search for a member by name.
5. Groups: When members view pages in their group.

LinkedIn also recently added the power to sponsor company updates. These promoted posts will be displayed within the content feed.